Generative Engine Optimization (GEO) Services
Buyers now ask ChatGPT, Gemini, Perplexity and Google's AI Overviews what to buy and who to hire. GEO makes sure those answers know your brand, understand your products and cite your site.
GEO programme
- AI visibility auditIncluded
- AI crawler & technical accessIncluded
- Structured data & entitiesIncluded
- Answer-ready contentIncluded
- AI share-of-voice trackingIncluded
Built on top of solid SEO — not a replacement for it.
What We Do
GEO Services
The work that decides whether AI assistants mention you, and what they say when they do.
AI Visibility Audit
We run the questions your buyers ask across the major AI assistants and record whether you appear, how you're described and who's cited instead.
- Buyer-question set
- Brand & competitor mentions
- Cited sources
Technical Access
Make sure AI crawlers can reach and read your pages: robots rules, CDN bot settings, server-rendered content and llms.txt.
- AI crawler access
- Rendering checks
- llms.txt
Structured Data & Entities
Schema markup and consistent company, product and people information, so AI systems understand who you are and what you sell.
- Organization & Product schema
- FAQ & Article schema
- Consistent profiles
Answer-Ready Content
Pages that answer buyer questions directly: definitions, comparisons, pricing guidance and FAQs, written to be quoted.
- Answer-first structure
- Comparison pages
- Fresh, dated content
Off-Site Authority
AI answers lean on what others say about you. We strengthen review profiles, directory listings and expert mentions.
- Review platforms
- Partner & industry directories
- Digital PR
Measurement
Track AI referral traffic, citations and share of voice over time, alongside your normal SEO reporting.
- AI referral traffic
- Citation tracking
- Share of voice
What Is GEO
SEO for AI-Generated Answers
Generative engine optimization (GEO) is the practice of improving how a brand appears in answers written by AI assistants such as ChatGPT, Gemini, Perplexity, Microsoft Copilot and Google's AI Overviews and AI Mode. These tools build answers from pages they can crawl, structured data they can parse and sources they trust, then cite a handful of them. GEO works on all three. It builds on SEO rather than replacing it: most of what helps a page rank also helps it get cited, but AI answers reward direct answers, clear entities and third-party proof even more.
Check My AI VisibilityBuilt on SEO
Technical SEO, content and links still matter — GEO adds what AI answers need on top.
No false promises
Nobody can guarantee a placement in AI answers. We improve the inputs and measure the change.
Ecommerce depth
For stores, GEO extends to product data and feeds, so AI shopping answers show your products.
How We Work
Our GEO Process
Measure where you stand, fix the foundations, then build visibility you can track.
- 1
Baseline
We agree the buyer questions that matter and record today's AI answers for you and your competitors.
- 2
Foundations
Crawler access, rendering, structured data and entity consistency are fixed first.
- 3
Content
We create and restructure pages to answer those questions directly and credibly.
- 4
Authority
Reviews, listings and mentions on the sources AI assistants trust are strengthened.
- 5
Track & Repeat
AI visibility is re-measured monthly and the plan is adjusted to what moves.
In Depth
How AI Assistants Choose What to Recommend
What GEO changes, and what it can't.
- How AI answers are built
- GEO vs SEO
- Technical foundations
- Content that gets cited
- GEO for ecommerce
- Measuring AI visibility
How AI answers are built
When someone asks an AI assistant a question, it typically searches the web or its index, reads a set of pages, and writes an answer citing some of them. Pages that state facts clearly, match the question closely and come from trusted, consistent sources are more likely to be read and cited.
That means three things decide your visibility: whether AI crawlers can access your pages, whether your content answers the question directly, and whether other sites confirm what you say about yourself.
GEO vs SEO
SEO aims for a ranking on a results page; GEO aims for a mention or citation inside an answer. They share most foundations — crawlable pages, good content, structured data and authority. GEO puts more weight on direct, quotable answers, comparison and pricing information, entity consistency across the web, and third-party reviews.
- Shared: crawlability & speed
- Shared: quality content
- GEO: answer-first pages
- GEO: entity & review signals
Technical foundations
Many sites block AI crawlers without knowing it, through robots.txt rules or CDN bot protection, or serve content only after JavaScript runs. We check access for the main AI crawlers, make sure key content is server-rendered, add structured data, publish an llms.txt summary and keep last-updated dates accurate.
- AI crawler access
- Server-rendered content
- Schema.org markup
- llms.txt & freshness
Content that gets cited
AI answers quote pages that get to the point. We open key pages with a direct answer, add comparison tables and honest pros and cons, publish pricing guidance where you're comfortable to, and back claims with specific, verifiable facts such as case-study results, certifications and dates.
GEO for ecommerce
For online stores, AI shopping answers draw on product data as much as pages. Complete attributes, identifiers, accurate prices and stock, reviews and machine-readable policies decide which products assistants recommend — and feeds and protocols decide whether shoppers can buy from inside the assistant.
Measuring AI visibility
We track a fixed set of buyer questions across the major assistants each month, recording mentions, how you're described and which sources are cited. Alongside that, we segment AI referral traffic in your analytics and watch branded search, since many people check a recommendation before visiting.
- Monthly question tracking
- AI referral traffic
- Citations & sentiment
- Branded search trends
Related Services
Pair GEO With
Channels and services that work alongside AI visibility.
Digital Marketing & SEO
Technical SEO, content and conversion optimisation.
Digital marketingChatGPT Ads
Paid placements inside ChatGPT, tested with small pilots.
ChatGPT AdsAgentic Commerce
Make your store buyable by AI shopping agents.
Agentic commerceGoogle Ads
Search, Shopping and Performance Max campaigns.
Google AdsAI for Ecommerce
Search, recommendations and product content with AI.
AI for EcommerceJSON-LD Schema App
Structured data for Shopify products, collections and FAQs.
Schema appSee what AI assistants say about you
Tell us your market and main competitors, and we'll show you where you appear in AI answers today and what to fix first.
Got Questions?
GEO FAQs
What generative engine optimization is, how it's measured and what to expect.
GEO is improving how your brand appears in answers written by AI assistants such as ChatGPT, Gemini, Perplexity, Microsoft Copilot and Google's AI Overviews — whether you're mentioned, how you're described and whether your site is cited.
SEO targets rankings on a results page; GEO targets mentions and citations inside AI answers. They share foundations like crawlable pages, good content and structured data, but GEO puts more weight on direct answers, entity consistency and third-party reviews.
No — and no one honestly can. AI answers vary by question, user and time. We improve the inputs AI assistants rely on and measure your visibility each month so you can see the change.
Technical fixes such as crawler access and structured data can be picked up within weeks. Content and authority work builds over several months, similar to SEO.
We track an agreed set of buyer questions across the major assistants every month, recording mentions, descriptions and cited sources, and we segment AI referral traffic in your analytics.
It's a small, low-cost addition that gives AI tools a clean summary of your site. It helps some tools, but it isn't a ranking guarantee; crawler access, content and authority matter far more.
Yes. For stores we also work on product data, feeds and structured data so AI shopping answers can recommend your products accurately, and connect this with agentic commerce so shoppers can buy from inside the assistant.