Adobe Target A/B Testing & Personalisation
Test ideas quickly, personalise what each visitor sees, and build an experimentation programme that keeps improving conversion — not just one-off tests.
Adobe Silver Solution PartnerExperimentation programme
- Target implementationIncluded
- A/B & multivariate testsIncluded
- AI personalisationIncluded
- Analytics reportingIncluded
- Test roadmapIncluded
Every test starts with a hypothesis and ends with a decision.
What We Deliver
Adobe Target Services
From first implementation to a mature experimentation programme across your sites and apps.
Target Implementation
Target deployed through the Web SDK or at.js, with flicker handling, mboxes and single-page app support.
- Web SDK or at.js
- Flicker-free delivery
- SPA & app support
A/B & Multivariate Testing
Test design, development and QA for page, checkout, search and content experiments.
- Hypothesis & test design
- Front-end test builds
- QA across devices
AI Personalisation
Auto-Target, Automated Personalization and Recommendations tuned to your audiences.
- Auto-Target & Auto-Allocate
- Product recommendations
- Audience-based experiences
Measurement & Reporting
A4T reporting, success metrics and clear test readouts that end in a decision.
- Analytics for Target (A4T)
- Success metric design
- Test readouts
Experimentation Programme
A prioritised roadmap, testing cadence and governance so experimentation keeps delivering.
- Test roadmap & backlog
- Prioritisation framework
- Programme reporting
Stack Integration
Use audiences from Customer Journey Analytics and Real-Time CDP, and test on AEM Sites and Adobe Commerce.
- CJA & Real-Time CDP audiences
- AEM & Commerce testing
- Journey Optimizer experiments
What Is Adobe Target
Test, Learn and Personalise at Scale
Adobe Target is Adobe's testing and personalisation tool. It runs A/B and multivariate tests, uses machine learning to send traffic to the best-performing experience, and personalises content and offers for each visitor across web and apps. MageBytes implements Target, designs and builds tests, sets up AI personalisation, and connects results to Adobe Analytics so every test leads to a clear decision.
Plan My Testing ProgrammeTests that answer real questions
Hypotheses tied to business goals, with sample sizes planned before launch.
AI that adapts traffic
Auto-Allocate, Auto-Target and Automated Personalization move visitors to what works best.
Results you can trust
Analytics for Target (A4T) reporting, so tests are measured on the metrics that matter.
How We Work
From Hypothesis to Winning Experience
A repeatable loop that turns customer insight into tested improvements.
- 1
Research & Hypotheses
Analytics, heatmaps and customer feedback point to where tests can make the biggest difference.
- 2
Design & Build
Tests and personalised experiences are designed, built and QA'd on every device.
- 3
Run & Monitor
Activities run to the planned sample size, with health checks throughout.
- 4
Decide & Roll Out
Results are read out clearly, winners are rolled out, and the next tests are queued.
More Adobe Services
Feed Target With Better Data and Content
Testing and personalisation work best with clean analytics, rich audiences and flexible content.
Adobe Analytics
Implementation, tagging and reporting in Analysis Workspace.
Adobe AnalyticsCustomer Journey Analytics
Cross-channel journey analysis on Adobe Experience Platform.
Customer Journey AnalyticsAEM Sites
Websites on Edge Delivery Services and AEM as a Cloud Service.
AEM SitesAdobe Commerce
Magento and Adobe Commerce builds, migrations and integrations.
Adobe CommerceAdobe Marketo Engage
B2B marketing automation, lead scoring and nurture programmes.
Marketo EngageAEM Assets
Digital asset management, Content Hub and Dynamic Media.
AEM AssetsReady to test and personalise?
Tell us about your sites, traffic and goals, and we'll suggest the first tests worth running.
Got Questions?
Adobe Target FAQs
Testing, personalisation and implementation — answered.
Adobe Target is Adobe's A/B testing and personalisation tool. It lets you test different versions of pages and experiences, and personalise content for each visitor using rules or machine learning.
Auto-Allocate shifts traffic towards the winning experience during a test. Auto-Target uses machine learning to pick the best experience for each visitor from a set you create. Automated Personalization mixes individual offers to find the best combination for each visitor.
It depends on your conversion rate and the size of change you want to detect. We calculate the sample size before each test, and suggest higher-traffic pages or bigger changes when traffic is limited.
Implemented properly, no. We use the Web SDK or at.js with pre-hiding and flicker handling, and keep tests lightweight so Core Web Vitals aren't affected.
Yes. Audiences built in CJA or Real-Time CDP can be shared with Target through Adobe Experience Platform for targeting and personalisation.
Yes. We can run your testing programme end to end — research, test builds, QA, analysis and roadmap — or support your in-house team.