Salesforce Marketing Cloud Services
Personalised journeys across email, SMS and ads, built on the same customer data your sales and service teams use — for B2C brands and B2B pipeline alike.
Marketing Cloud setup
- Journeys & automationIncluded
- Email, SMS & pushIncluded
- Segmentation & dataIncluded
- B2B Account EngagementIncluded
- Campaign reportingIncluded
Connected to Sales Cloud, so marketing is measured on pipeline.
What We Deliver
Marketing Cloud Services
From first journeys to an always-on, data-driven marketing programme.
Implementation & Setup
Account configuration, sender authentication, data model and integrations with Salesforce CRM.
- Business units & senders
- Data model & imports
- CRM connector
Journeys & Automation
Welcome, nurture, abandoned-cart and re-engagement journeys across channels.
- Journey design
- Triggered messages
- Automation schedules
Email, SMS & Push
Responsive templates, content blocks and personalisation for every channel.
- Email templates
- SMS & push messaging
- Dynamic content
Segmentation & Data
Audiences and segments built from CRM, commerce and behaviour data.
- Segmentation
- Data extensions
- Data Cloud audiences
B2B Account Engagement
Account Engagement (formerly Pardot) for lead scoring, nurture and sales alignment.
- Lead scoring & grading
- Engagement programs
- Sales alignment
Reporting & Optimisation
Campaign dashboards, testing and attribution back to revenue.
- Campaign reporting
- A/B testing
- Revenue attribution
What Is Marketing Cloud
Marketing on Your Salesforce Customer Data
Salesforce Marketing Cloud is Salesforce's marketing software for email, SMS, mobile and advertising journeys, with segmentation and personalisation built on customer data. Salesforce's newest generation is branded Marketing Cloud Next, adding AI agents for campaign planning and content. For B2B teams, Account Engagement (formerly Pardot) handles lead scoring and nurture alongside Sales Cloud. MageBytes implements, migrates and runs both.
Plan My Marketing Cloud ProjectOne customer view
Marketing uses the same data as sales and service, so messages stay relevant.
Cross-channel journeys
Email, SMS, push and ads coordinated in one journey.
AI-assisted campaigns
Newer Marketing Cloud agents help with planning, content and optimisation.
How We Work
From Data to Journeys
Data and deliverability first, then journeys, then optimisation.
- 1
Discovery
We review your data, channels, goals and current marketing tools.
- 2
Set Up & Connect
Marketing Cloud is configured, authenticated and connected to your CRM and store.
- 3
Build Journeys
Templates, segments and journeys are built and tested.
- 4
Optimise
Results are reviewed regularly and journeys improved over time.
More Salesforce Services
Everything Salesforce
Marketing works best with sales, service and commerce on the same platform.
Salesforce Consulting
Salesforce strategy, implementation and custom development.
Salesforce consultingSales Cloud
Pipeline, forecasting and sales automation on Salesforce.
Sales CloudService Cloud
Case management, omni-channel support and self-service.
Service CloudAgentforce
Salesforce AI agents for sales, service and marketing.
AgentforceCommerce Cloud
B2C and B2B storefronts on Salesforce Commerce Cloud.
Commerce CloudHire Salesforce Developers
Dedicated Salesforce developers and admins.
Hire Salesforce developersPlanning a Marketing Cloud project?
Tell us about your audience, channels and current tools, and we'll suggest where to start.
Got Questions?
Marketing Cloud FAQs
Marketing Cloud, Account Engagement, naming and migration — answered.
Marketing Cloud is Salesforce's marketing software for email, SMS, mobile and advertising journeys, with segmentation and personalisation based on customer data.
Marketing Cloud Next is the name Salesforce uses for its newest generation of Marketing Cloud, which adds AI agents for campaign planning, content and performance.
Marketing Cloud suits high-volume, multi-channel B2C marketing. Account Engagement (formerly Pardot) is built for B2B lead nurturing and scoring, tightly aligned with Sales Cloud. We'll recommend the right fit.
Yes. We migrate contacts, templates and programmes, and rebuild journeys and scoring in Salesforce.
Yes. We connect Marketing Cloud and Account Engagement to Sales Cloud so leads, campaigns and revenue are tracked in one place.
Yes. We can run journeys and campaigns on an ongoing basis or support your in-house team.