LinkedIn Ads Management for B2B
Reach the exact companies and job titles you sell to, warm them up with content from your own people, and measure success in pipeline — not just leads.
LinkedIn ads programme
- Account-based targetingManaged
- Thought Leader AdsManaged
- Lead gen formsManaged
- Video & event adsManaged
- CRM & pipeline reportingManaged
Planned around your target accounts and sales cycle.
What We Deliver
LinkedIn Ads Services
Full LinkedIn programme management, or help with targeting, creative or measurement.
Account-Based Targeting
Matched company and contact lists, firmographic targeting and predictive audiences for ABM.
- Company & contact lists
- Job title & seniority
- Predictive audiences
Thought Leader Ads
Promote posts from your founders and experts, with content support for the people posting.
- Executive content support
- Post promotion
- Event & webinar promotion
Lead Gen Forms
Pre-filled lead forms with qualifying questions, synced to your CRM or Marketo.
- Qualifying questions
- CRM & Marketo sync
- Lead follow-up SLAs
Video, Document & Event Ads
Video, document and carousel formats that educate buyers through a long sales cycle.
- Video & document ads
- Event & Live ads
- Retargeting sequences
Conversion Tracking
Insight Tag and Conversions API set up so LinkedIn optimises on real outcomes.
- Insight Tag & CAPI
- Offline conversion upload
- Consent-aware tracking
Pipeline Reporting
Reports on engaged accounts, meetings, opportunities and revenue influenced by LinkedIn.
- Company engagement reports
- CRM revenue attribution
- Monthly programme reviews
How We Run LinkedIn Ads
Expensive Clicks, So Every One Has to Count
LinkedIn is the most precise B2B ad platform — you can target by company, industry, job title and seniority — but clicks cost more than anywhere else. MageBytes builds LinkedIn programmes around your target accounts, uses Thought Leader Ads and video to build trust before asking for a meeting, connects lead forms and conversions to your CRM, and reports on the pipeline LinkedIn creates.
Get My Account ReviewTargeting that matches your ICP
Company lists, job functions and seniority aligned with the accounts sales actually wants.
Ads from real people
Thought Leader Ads promote posts from your team, which often outperform brand-page ads.
Measured on pipeline
Lead forms and conversions synced to your CRM, so you see meetings and revenue, not just clicks.
How We Work
From Target Accounts to Pipeline
Built around your sales process, not just a media plan.
- 1
ICP & Audit
We agree target accounts and personas with sales, and audit current campaigns and tracking.
- 2
Plan & Set Up
Audiences, tracking, CRM sync and a full-funnel campaign plan are put in place.
- 3
Launch & Nurture
Awareness, Thought Leader and conversion campaigns run in sequence for each audience.
- 4
Optimise & Report
Budgets shift to the accounts and messages creating pipeline, reported monthly.
More Paid Media
Reach B2B Buyers Everywhere
B2B buyers research across search, social and now AI assistants.
Google Ads
Search, Performance Max, Shopping, Demand Gen and YouTube.
Google AdsMeta Ads
Facebook and Instagram campaigns with Advantage+ and CAPI.
Meta AdsChatGPT Ads
Early-stage advertising inside ChatGPT conversations.
ChatGPT AdsAdobe Marketo Engage
Nurture LinkedIn leads with B2B marketing automation.
Marketo EngageAdobe Target
Test and personalise the landing pages your ads send traffic to.
Adobe TargetDigital Marketing
SEO, GEO, paid search and conversion optimisation.
Digital marketingWant more pipeline from LinkedIn?
Share your target market and current spend, and we'll review your account and targeting.
Got Questions?
LinkedIn Ads FAQs
Targeting, formats, costs and measurement — answered.
For companies selling to specific industries, company sizes or job roles, often yes. Clicks cost more than on other platforms, so it works best with clear target accounts, strong content and CRM-connected measurement.
Thought Leader Ads let you promote posts from individual members, such as your founders or experts, rather than only your company page. They often get more engagement because buyers trust people more than brands.
Yes. We upload target company and contact lists, combine them with job and seniority targeting, and report on which accounts are engaging.
Yes. Lead gen form submissions can sync to Salesforce, HubSpot, Dynamics or Marketo, so sales can follow up quickly.
It depends on your audience size and goals. We'll recommend a budget during the review, based on audience size and realistic costs for your market.
Yes. We work in your own LinkedIn Campaign Manager account, so you keep ownership of the account, audiences and data.