B2B2C Commerce Development Services
Sell to dealers, distributors, and consumers from one platform — with separate trade and retail experiences, and order routing that keeps your partner network on side.
- Contract pricing
- Quick order
- Credit terms
- Retail pricing
- Card checkout
- Dealer locator
At a Glance
What is B2B2C commerce?
B2B2C commerce is a model where a manufacturer or brand sells to business partners — distributors, dealers, or retailers — and also reaches end consumers, often on the same platform. MageBytes builds B2B2C platforms on Adobe Commerce, Salesforce Commerce Cloud, Shopify Plus, and BigCommerce, with separate trade and consumer experiences, partner order routing, and shared catalog, inventory, and ERP data.
What We Build
B2B2C Commerce Capabilities
Everything a brand needs to serve trade buyers and consumers without running two separate businesses.
Two Storefronts, One Platform
Trade and consumer experiences running on one catalog, each with its own pricing, content, and checkout.
Partner & Dealer Portals
Company accounts, buyer roles and approvals, quick order, quotes, and credit terms for your trade customers.
Channel-Safe Order Routing
Ship consumer orders direct, or route them to the nearest dealer or distributor so partners share in the sale.
Dealer Locator & Lead Sharing
Help consumers find local partners, and pass leads or orders to them automatically.
Segmented Pricing & Catalogs
Customer-group and contract pricing, partner-specific assortments, and consistent consumer pricing rules.
ERP, PIM & OMS Integration
One source of truth for products, stock, and orders across trade and consumer channels.
Compare Models
B2B vs D2C vs B2B2C
How the three commerce models differ — and where B2B2C sits between them.
| Aspect | B2B | D2C | B2B2C |
|---|---|---|---|
| Who you sell to | Businesses | Consumers, directly | Business partners and their end consumers |
| Pricing | Negotiated, tiered, or contract pricing | Public retail pricing | Partner pricing and consumer pricing on one catalog |
| Checkout | Purchase orders, quotes, credit terms | Card and wallet checkout | Both, depending on the customer type |
| Fulfilment | Bulk shipments to buyers | Brand ships to the consumer | Ship direct or route to partners |
| Main challenge | Complex accounts and approvals | Acquiring and retaining customers | Selling direct without channel conflict |
Who It's For
B2B2C Solutions We Deliver
Common business models we build B2B2C platforms for.
Manufacturers Going Direct
Add a consumer channel alongside an existing dealer network without undercutting it.
Distributor & Wholesale Networks
Serve resellers and their end customers from one platform with partner-specific terms.
Franchise & Dealer Networks
Central brand storefront with local fulfilment, pricing, and stock from each location.
Brand & Retail Partner Hybrids
Consumers buy on the brand site; orders are fulfilled or completed by retail partners.
Industries We Serve
Domain-specific experience, not generic templates.
Why Choose Us
Grow Direct Sales Without Losing Your Partners
B2B and D2C Experience Together
We build both B2B portals and direct-to-consumer storefronts, so the hybrid model isn't new ground.
Platform-Neutral Advice
Adobe Commerce, Salesforce, Shopify Plus, or BigCommerce — we recommend the fit for your channels and budget.
Integration Depth
Our ERP and CRM practice connects commerce to Dynamics 365, Salesforce, Odoo, and other back-office systems.
Phased Rollout
Launch the direct channel in stages so existing partner revenue isn't disrupted.
Planning to sell to partners and consumers?
Tell us about your channels, platform, and partner network, and we'll scope a B2B2C approach that fits.
Platform Expertise
Platforms We Build B2B2C Commerce On
Adobe Commerce
B2B features and consumer storefronts on one installation, across multiple websites.
Learn moreSalesforce Commerce Cloud
Salesforce B2B2C Commerce, connected to your CRM and service data.
Learn moreShopify Plus
B2B in a blended store alongside DTC, or in a separate expansion store.
Learn moreBigCommerce
B2B Edition and multi-storefront for partner and consumer channels.
Learn moreGot Questions?
B2B2C Commerce FAQs
B2B2C (business-to-business-to-consumer) is a model where a company sells through business partners such as distributors, dealers, or retailers and also reaches the end consumer. In ecommerce it usually means one platform that serves trade buyers with partner pricing and ordering, and consumers with a retail storefront.
D2C means a brand sells directly to consumers and cuts out intermediaries. B2B2C keeps the partner network in the picture: consumers can buy from the brand, but orders, leads, or fulfilment are often shared with dealers or distributors so the brand grows direct sales without competing against its own partners.
Adobe Commerce combines B2B features with multiple websites and store views on one installation. Salesforce Commerce Cloud has a dedicated B2B2C Commerce product for brands that sell to business buyers and expand into direct-to-consumer. Shopify Plus runs B2B either in the same store as DTC (a blended store) or in a separate expansion store, and BigCommerce B2B Edition works across multiple storefronts from one back end. We recommend a platform based on your catalog, partner model, and integrations.
Common approaches include routing consumer orders to the nearest partner for fulfilment, sharing leads through a dealer locator, keeping partner-only pricing and assortments in the trade portal, and attributing direct sales to the partner's territory. We design the rules with you before build so partners stay on side.
Yes. A B2B2C build typically runs both channels on one product catalog and inventory pool, with customer groups controlling what each audience sees, what they pay, and how they check out.
Yes. We integrate commerce with ERP, CRM, PIM, and order management systems such as Microsoft Dynamics 365, Salesforce, and Odoo, so pricing, stock, customers, and orders stay in sync across both channels.