Adobe Customer Journey Analytics Services
See the whole customer journey — web, app, CRM, call centre and offline — in one place, and act on it across the Adobe stack.
Adobe Silver Solution PartnerCJA implementation
- Experience Platform schemasIncluded
- Cross-channel connectionsIncluded
- Data views & identityIncluded
- Journey & flow reportsIncluded
- Adobe Analytics migrationIncluded
Built around your customer IDs, channels and the journeys you care about.
What We Deliver
Customer Journey Analytics Services
From Experience Platform foundations to the reports your teams open every morning.
Experience Platform Foundations
XDM schemas, datasets and data ingestion designed so CJA data stays clean and consistent.
- XDM schema design
- Dataset & ingestion setup
- Data governance labels
Cross-Channel Connections
Connect web, app, CRM, call centre and offline sources into CJA connections.
- Web SDK & app data
- CRM & offline sources
- Identity stitching
Data Views & Components
Metrics, dimensions, attribution and sessions configured in data views for each team's needs.
- Data view design
- Derived fields
- Attribution settings
Journey Reporting
Workspace projects, flow and fallout analysis, and journey views that show where customers drop off.
- Flow & fallout analysis
- Cohort & retention
- Executive dashboards
Adobe Analytics to CJA
Plan and run the move from Adobe Analytics, using the Analytics source connector and keeping history.
- Migration roadmap
- Analytics source connector
- Report parity checks
Activation
Share CJA audiences with Target, Journey Optimizer and Real-Time CDP so insight turns into action.
- Audience publishing
- Target & AJO use cases
- Experimentation analysis
What Is Customer Journey Analytics
One View of Every Customer Touchpoint
Adobe Customer Journey Analytics (CJA) runs on Adobe Experience Platform and joins data from many channels — websites, apps, CRM, call centres, email and offline sales — into one customer-level view, explored in Analysis Workspace. MageBytes designs the data model, connects your sources, builds the reports, and plans the move from Adobe Analytics to CJA.
Plan My CJA ProjectData from every channel
Bring web, app, CRM and offline data together on Adobe Experience Platform.
Person-level analysis
Stitch identities so journeys follow people across devices and channels, not just sessions.
Ready to act on
Share audiences with Adobe Target, Journey Optimizer and Real-Time CDP.
How We Work
From Scattered Data to Journey Insight
We start with the questions you need answered, then build only the data that answers them.
- 1
Use Cases & Data Audit
We agree the journeys and questions that matter, and review the data sources available.
- 2
Model & Connect
Schemas, identities and connections are designed and set up on Experience Platform.
- 3
Configure & Validate
Data views and components are built, and numbers are checked against trusted sources.
- 4
Report & Activate
Workspace projects go live, teams are trained, and audiences are shared for activation.
More Adobe Services
Put Journey Insight to Work
CJA is most useful when its insights feed testing, personalisation and campaigns.
Adobe Analytics
Implementation, tagging and reporting in Analysis Workspace.
Adobe AnalyticsAdobe Target
A/B testing, multivariate tests and AI personalisation.
Adobe TargetAdobe Marketo Engage
B2B marketing automation, lead scoring and nurture programmes.
Marketo EngageAEM Sites
Websites on Edge Delivery Services and AEM as a Cloud Service.
AEM SitesAdobe Commerce as a Cloud Service
Adobe's SaaS commerce platform, with storefronts on Edge Delivery.
ACCSAdobe App Builder
Custom apps and integrations that extend Adobe products.
App BuilderPlanning a CJA project?
Tell us about your channels, data sources and current analytics, and we'll suggest where to start.
Got Questions?
Customer Journey Analytics FAQs
CJA, Experience Platform and migration from Adobe Analytics — answered.
Customer Journey Analytics is Adobe's analytics product built on Adobe Experience Platform. It combines data from websites, apps, CRM, call centres and offline channels so you can analyse full customer journeys at a person level.
Adobe Analytics focuses on web and app clickstream data. CJA can join any channel's data on Experience Platform, stitches identities across devices, and lets you change how data is interpreted in data views without re-implementing tracking.
CJA is built on Adobe Experience Platform, so your data is modelled and stored there. We design the schemas, datasets and connections CJA needs, and confirm what your Adobe licence covers during discovery.
Yes. The Analytics source connector brings Adobe Analytics data into Experience Platform, so historical data can sit alongside new cross-channel data. We plan the migration so key reports stay comparable.
Yes. CJA audiences can be published to Experience Platform and used in Adobe Target, Journey Optimizer and Real-Time CDP for personalisation and campaigns.
Yes. We support new data sources, data view changes, report requests and data quality monitoring after launch.