Selling on eBay.com, eBay UK and eBay's European sites, run properly: accounts set up, listings built with complete item specifics, Promoted Listings managed against margin, and orders and stock kept in sync with your store or ERP.
eBay management scope
eBay US, eBay UK and eBay's European sites.
What We Deliver
For brands, retailers and distributors selling new, refurbished or used stock on eBay.
Business accounts registered and verified, payouts and tax details completed, and payment, return and shipping business policies set up before the first listing goes live.
Bulk listing creation, keyword-led titles, complete item specifics, condition and variation setup, and category mapping from your product data.
Promoted Listings campaigns on the general (cost per sale) and priority (cost per click) strategies, plus Promoted Stores and Promoted Offsite where they fit your margin.
Seller level and service metrics watched, late shipments and defects tracked down, and returns, cases and messages handled within eBay's timeframes.
International shipping options, direct listings on eBay's European sites in the local language and currency, and the product safety details EU listings now need.
Your Magento, Shopify, BigCommerce, WooCommerce or Shopware store and your ERP connected to eBay for orders, stock, prices and products — through Connectra or a custom build on eBay's APIs.
What Is eBay Marketplace Management
eBay marketplace management is the ongoing work of running a seller account on eBay: setting up the account and eBay Store, creating and optimising listings, managing Promoted Listings and other eBay ads, keeping seller performance healthy, handling returns and payouts, and keeping stock and orders in sync with the systems behind them. MageBytes provides eBay marketplace management for sellers on eBay.com, eBay UK and eBay's European sites such as eBay.de, eBay.fr, eBay.it and eBay.es, and connects eBay to ecommerce stores and ERPs through our Connectra platform or custom integrations built on eBay's Sell APIs.
Plan My eBay SetupTitles, item specifics and categories that match how buyers search and filter on eBay.
Promoted Listings rates and bids set per product, reviewed against what each sale actually earns.
Inventory and orders synced with your store or ERP, so you don't oversell on eBay.
How We Work
The same steps whether you're new to eBay or taking over an existing account.
We review your account, seller level, listings, ads and fulfilment, or your catalogue if you're new, and agree which eBay sites to start with.
Business policies, Store, shipping options and category mapping are put in place, and existing listing and performance issues are fixed first.
Listings are created or rebuilt in bulk, and your store or ERP is connected for orders, stock and prices.
Promoted Listings campaigns start with conservative ad rates and bids, then are adjusted from real sales and click data.
Day-to-day account management with regular reporting on sales, ad spend, seller performance and next actions.
In Depth
The parts of eBay that most affect sales and costs, and what we look at when we take on an account.
Most sellers we work with use an eBay business account managed from Seller Hub, eBay's seller dashboard for listings, orders, performance, ads and reports. An optional eBay Store subscription adds a branded storefront and a monthly allowance of zero-insertion-fee listings; on eBay.com the tiers run from Starter through Basic, Premium and Anchor to Enterprise, and other eBay sites have their own Store plans.
Selling costs are made up of insertion fees (beyond any free allowance) and final value fees charged when an item sells, with optional ad fees on top. Rates vary by site, category and Store level and change from time to time, so we model costs from the current fee schedule for each site rather than a fixed percentage. Business policies — reusable payment, return and shipping settings — keep listings consistent and are required for API-based listing.
eBay's main ad product is Promoted Listings, which has two campaign strategies. General campaigns are cost per sale: you set an ad rate as a percentage of the total sale amount, and pay only if a buyer clicks your ad and buys the promoted item within 30 days. Priority campaigns are cost per click: you pay for valid clicks whether or not the item sells, with costs set by an auction, and you get keyword targeting and a maximum cost per click.
Two further formats sit alongside them. Promoted Stores drives traffic to your eBay Store and shows your Store name and logo, and Promoted Offsite shows eligible listings on channels outside eBay, such as Google. Eligibility depends on your seller level and site — sellers who fall to Below Standard can lose access to Promoted Listings — so we check what's available on each account before planning campaigns.
eBay evaluates every seller monthly and assigns a level: Top Rated, Above Standard or Below Standard. The level is based on transaction defect rate, late shipment rate and cases closed without seller resolution, with thresholds that differ by regional programme. Top Rated sellers also need an established sales history, and their eligible listings can earn Top Rated Plus benefits, including a seal on the listing and a final value fee discount.
Separate service metrics compare your 'item not received' and 'item not as described' rates with similar sellers. A Below Standard level can bring lower search placement, selling limits and higher fees, so tracking uploads, dispatch times, accurate item specifics and fast returns handling are core parts of the work.
There are two ways to reach buyers outside your home site. The first is to offer international shipping from your existing listings. In the US, eBay International Shipping has replaced the Global Shipping Program; in the UK, eBay is moving eligible sellers from the Global Shipping Programme to eBay International Shipping in phases from August 2026. With these programmes you ship to a domestic hub and eBay handles the international leg.
The second is to list directly on eBay's local sites — eBay.de, eBay.fr, eBay.it, eBay.es and others — in the local language and currency, using your existing account. Each site has its own fees and rules, and international fees can apply. eBay's free eBaymag tool can translate and publish listings across several of its sites. Listings to buyers in the EU and Northern Ireland also need General Product Safety Regulation (GPSR) details, such as manufacturer and EU Responsible Person information, or they may not be shown to those buyers.
eBay's Sell APIs cover the integration points sellers need: the Inventory API to create inventory items and publish offers as listings, the Fulfillment API for orders and shipments, the Account API for business policies, the Finances API for payouts and fees, and the Feed API for bulk uploads and reports. A good integration treats your store or ERP as the source of truth for stock and prices, and sends orders back for fulfilment and accounting.
Connectra, our own integration platform (currently in Early Access), connects eBay with Magento, Shopify, BigCommerce, WooCommerce and Shopware stores and with Business Central, SAP Business One and Dynamics 365 Commerce. For other systems, such as Odoo, Zoho or NetSuite, or unusual workflows, we build custom integrations on eBay's APIs.
eBay is rarely a seller's only marketplace. In the US it usually sits alongside Amazon, Walmart, Etsy, TikTok Shop or Wayfair; in the UK, alongside Amazon.co.uk, OnBuy, TikTok Shop UK or Wayfair UK. Running them from one product and stock source avoids overselling and keeps pricing consistent, and we manage Amazon and Walmart accounts with the same approach.
Built by MageBytes
We don't only integrate marketplaces for clients — we've built a product for it.
A multi-tenant, no-code platform that keeps eBay and other marketplaces in sync with ecommerce stores and ERPs, so each business can map its own fields and pipelines.
More Marketplace Services
Other marketplaces we manage, and the services behind them.
All the marketplaces we manage across the US, UK, Europe and India.
All marketplacesAmazon seller accounts in the US, UK, Europe and India.
Amazon servicesWalmart Marketplace management for US sellers.
Walmart servicesStores, ERPs and marketplaces connected for orders and stock.
IntegrationSearch, social and paid media beyond the marketplaces.
Digital marketingA multi-vendor marketplace of your own, rather than selling on someone else's.
Build your own marketplaceTell us about your products, the eBay sites you sell on or want to reach, and the systems behind them, and we'll scope the right setup.
Got Questions?
Accounts, ads, performance and integration — answered.
It covers account and Store setup, listing creation and optimisation, Promoted Listings and other eBay ads, seller performance monitoring, returns and cases, payout reconciliation, reporting and integration with your store or ERP. MageBytes can take on all of it or just the parts you need.
General campaigns are cost per sale: you pay an ad rate, a percentage of the total sale amount, only when a buyer clicks your ad and buys the item within 30 days. Priority campaigns are cost per click: you pay for valid clicks whether or not a sale follows, and get keyword targeting and bid controls. Many sellers use both.
Yes. We set up international shipping through eBay's programmes, create listings directly on sites such as eBay.de, eBay.fr, eBay.it and eBay.es in the local language and currency, and add the GPSR product safety details listings to EU buyers need. We check each site's fees and rules before you expand.
We work on what drives it — dispatch times, tracking uploads, item accuracy, returns and case handling — and monitor your metrics in Seller Hub. eBay decides seller levels from its own monthly evaluation, so we can't guarantee a particular level, but we can show you exactly where the defects are coming from.
Yes. Connectra, our integration platform in Early Access, connects eBay with Magento, Shopify, BigCommerce, WooCommerce, Shopware, Business Central, SAP Business One and Dynamics 365 Commerce. For other systems we build custom integrations on eBay's Sell APIs for orders, inventory, prices and products.
No. MageBytes is an independent agency and integrator. We work within eBay's published seller policies and public APIs on your own seller account, and you keep full ownership of the account and its data.