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B2B Ecommerce

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Latest B2B Ecommerce articles

Adobe Commerce

How to Build a Self-Service B2B Portal That Your Clients Will Actually Use

There’s a scene we’ve watched play out more than once. A wholesaler launches a shiny new B2B portal. Emails go out, the sales team mentions it on calls, and a few weeks later someone checks the numbers. Hardly anyone’s using it. Buyers still phone their rep. They still email spreadsheets. An account manager still spends […]

Oct 14, 2026