Magento 2

Why Your B2B Customers Are Quietly Switching to Suppliers Who Have It There is a pattern in B2B ecommerce that most store owners notice too late. A customer who has been ordering reliably for two years quietly reduces their order frequency. A few months later they have moved most of their spend to a competitor. […]

Stop Writing Product Descriptions Manually. Here Is a Better Way Ask any Magento store owner what their content team spends the most time on and the answer is usually the same thing: product descriptions. Not the design work, not the development, not even the promotional campaigns. The product descriptions. A catalogue of 2,000 products means […]

Four out of five sources cited in AI-generated answers are not the pages ranking in the top organic positions on Google. That single finding from Brandlight’s 2026 research stops most digital marketers cold when they first read it. They have spent years, possibly a decade, building domain authority, earning backlinks, and optimising content to rank […]

Somewhere around the third time a client asked us why their GA4 numbers didn’t match what they were actually selling, we stopped treating this as an edge case. It’s the norm. Most Magento stores we audit are either still running half broken Universal Analytics leftovers, or someone pasted a GA4 snippet into the header and […]

A Migration Playbook for Teams Outgrowing Their No Code Automation Bill Somewhere around the third month after a Make bill jumps from $29 to $299, most operations teams start asking the same question in a Slack thread: could we just run this ourselves? It’s a reasonable thing to wonder, and the timing is rarely a […]

A client came to us six months into a self-managed Magento to Shopify migration. The store was live. It looked great. The Shopify theme was clean, fast, and mobile-friendly in a way their old Magento store never managed. But organic traffic was down 43 percent from where it had been three months before go-live. The […]

Why ‘If-This-Then-That’ Isn’t Enough Anymore There is a question every operations leader asks the first time someone proposes replacing a rule-based workflow with an AI agent, and it is a fair one: if the agent is deciding the steps instead of following a fixed script, how do we know it will not do something we […]

What AI Shopping Agents Mean for Your Store’s Checkout For about fifteen years, ecommerce has operated on roughly the same assumption: a human sits on one side of the screen, browses a catalogue, reads some product descriptions, maybe checks a few reviews, and then clicks through to checkout. The store’s job is to make that […]

How to Get Your Products Recommended by ChatGPT and AI Assistants A prospect sits down at their laptop and types: which ecommerce development agency should I use for my Magento rebuild? They do not open Google. They open ChatGPT. This happened once in a while two years ago. It happens constantly now. ChatGPT passed 900 […]